Sociability « Sociability

5 #bigsociety ideas

25 January, 2011

Recently I posted 5 Big Society questions which I felt needed answering if I could endorse the project wholeheartedly. Yesterday the Times ran a front-page story about how the movement is in crisis because of lack of definition and popular and third sector support, and I’m afraid I now agree with Matthew Taylor’s analysis here that “If the Big Society debate doesn’t get more substantive and granular quickly, it will feel like the only credible thing to do is knock the whole idea.”

I think this would be a great shame, since the Big Society project is creating a powerful space for new thinking to emerge and giving local government in particular a mandate for positive change and greater community engagement, all of which are good things. But to echo Matthew’s sentiments, there is far to much unsupported assertion going on and not enough evidence or testable hypotheses, and I am further troubled by the regular dismissal of issues and counter-evidence as “naysaying” or “negativity”, which is stifling debate in this area as many participants (including myself) try to act positive in the hope of being on the right side of funding decisions in the future.

I agree that we must be positive and collaborative about coming up with the answers together. I also agree that most if not all of the new infrastructure to run the Big Society must come from entrepreneurial solutions rather than government (such as this interesting new crowdfunding platform). But when I hear people who are not social entrepreneurs telling me how the social enterprise sector works, or politicians making bold claims about how the obstacles which currently exist will magically disappear without any explanation of how this will happen or acknowledgement of the value in the existing systems, then I can’t help feel we’re heading for a political trainwreck.

Last night I attended the RSA lecture with the generally impressive Sir Ronald Cohen, and asked him how we can ensure social enterprises can compete with commercial interests for lucrative government contracts, rather than picking up only the non-viable markets. His answer was hopeful rather than evidenced. He believes that social enterprises will win tenders because they are culturally better suited and have greater connections with their communities – but there is no evidence of this happening now, nor of a plan to shift the structure and culture of government procurement to make this more likely in the future. It’s a nice story, but there was no acknowledgement the lack of capacity for social enterprises to deliver critical national services, the bureaucracy of government procurement which favours those with the money to spend on navigating the process, the innate conservatism and risk-aversion of the public sector, and most of all the difficulty of scaling the kind of community and cultural factors which supposedly give social enterprise the edge. The reality, I’m afraid, is of large organisations bidding for large contracts which small community groups cannot feasibly deliver, social entrepreneurs spending months in negotiations for money which then disappears, commercial, academic and charitable interests mining smaller projects for their ideas, a lack of core funding or capital investment to enable social enterprises to scale up to meet these challenges, and a continual persistence of the attitude that the main advantage of the social sector is that we’re really, really cheap. All soluble problems, but what are we going to do about them?

Nick Hurd has issued a 12-page call for ideas from MPs and activists on how to make the Big Society work (or so the Times tells me: I can’t actually find it online). So with that in mind, here are five ideas that I believe are needed in order to create a thriving and meaningful “big society”:

Fix government procurement
Government currently awards large contracts to large corporations on the basis of efficient delivery of often dated and ineffective solutions designed in advance by bureaucrats who are not directly connected to the problem they are trying to solve. Social impact bonds point the way to a public procurement model that is based on outcomes and allows innovative providers to pocket some of the cost-savings for game-changing innovations, and if it works it could be mainlined into all government procurement. But the only way we will create a sustainable social sector is if social organisations are given preferential treatment in procurement, either by forcing all bidders to have a voluntary element to their bid (forcing the Capitas and PWCs of this world immediately into partnership with voluntary groups), or by giving preference in contract awards to recipients of Big Society Bank investments.
Build better corporate structures
Current vehicles for social enterprise are not fit for purpose: they don’t provide enough rigor to allow the charities commission to provide tax breaks, but also don’t provide the equity return for either capital investors or social entrepreneurs. We need a new model which sits in the for-profit sector but with certain conditions, for example a restriction on what proportion of profits can be given as dividends or when they can be withdrawn, a cap on salary distance between best-paid and worst-paid staff, or incorporation of charitable objectives in the responsibilities of Directors. Currently, social enterprises need a non-profit vehicle to own the assets and protect the mission (and in the case of Mindapples, to give proper ownership and accountability to the community), a charity to get the tax-breaks, and a trading arm to offer a return to founders and investors. It’s time to create a new integrated social enterprise vehicle that is fit for purpose, and for the government to offer hard financial incentives to philanthropists and investors to put money into the social enterprise sector.
Make private enterprise accountable
Banks and other high-yield for-profit entities do not, by their very definition, act in the interests of the whole population, but of the few. Private companies (and I speak as a Director of one) are duty-bound to act in the commercial interests of their shareholders, to the exclusion of wider social considerations. The result is a twofold madness: firstly, businesses prioritise the financial interests of their staff and shareholders over the improvement of the society those individuals live in, making us all richer in a poorer world, insulated from growing social problems by our similarly growing bank balances. Secondly, the full financial impact of businesses do not need to be considered by those taking the key decisions. The wider social impact of business remains an externality to the business transactions, something to be picked up by the government and the social sector in the form of, for example, massive recyling bills for processing excessive supermarket packaging, or social issues caused by low wages and redundancies. We cannot persist with a social model in which the public and third sectors perform palliative care to minimise the social impact of the private sector’s actions, and must beg for corporate donations to do it. A gentle solution would be to legislate that all shareholders must vote and publish the social objectives for their organisation, and make Directors legally-bound to fulfil these obligations. This at least would force companies either to be bound by their supposed CSR commitments, or to come out publicly and say they are only interested in profit. A harder approach though is that if social impact bonds can be used to create positive incentives for social providers, they can also be used to create negative penalities for making problems worse. If every time Sainsbury’s cost the local council large recyling bills, they were forced to pay a social impact bond that went towards paying public and social sector providers to fix the problem, they would soon think twice about whether their scotch eggs really needed those little trays.
Invest in infrastructure
We need to create the support structures and platforms to enable social enterprises to work and scale more effectively, which means we need a new fund (or a refocussing of existing resources) on infrastructure projects. If the government invested in infrastructure that the social sector could use, rather than trying to own systems and procure services not just for itself but for individual units of government, if you quickly give social and community groups the tools to reach considerable impact without needing investment. We need tools for organising volunteering activity, crowdfunding and donations, marketing and communications, accounting and payroll, recruitment, training and collaboration. We need spaces to work, better equipment, business advice, legal support, assistance with social impact (more on that below), CRB checks, accreditations, partnerships, access to capital and loan finance, tax incentives, support taking ideas abroad, and an array of other conditions and environmental factors for growth. All of these things cost money, but all of them are cheaper than the public sector’s current tendancy to buy the same services over and over again for itself and refuse to share. Let’s invest now in a shared infrastructure for public and voluntary sector partnership and start building this sector properly.
Invest in evaluation and learning
Most social enterprises and community groups know they are doing good because their communities tell them so, but they lack the resources to conduct rigorous evaluation or put their learning into a format that government or funders understand. If the Big Society Bank and the public sector generally is looking to the social sector to solve its problems, it needs to support innovative companies to understand what they are good at and where they fit into the government’s priorities. It’s all very well creating a social impact bond around a set of outcomes (for example, patient health indicators), but many of the most community-led and innovative organisations will simply not be able to prove that they can deliver on these metrics without spending heavily on feasibility studies and evaluation reports. Instead, the public sector should treat the social sector as its R&D department, and invest its own money (perhaps as part of the support infrastructure of the Big Society Bank) in scanning the sector, identifying and evaluating possible innovations, and working with social sector partners to share the IP created and take the best elements to scale. If it is up to bidders to prove why they can deliver on social impact bonds, the people best placed to do that will be Capita, PWC and other major corporate players who have the resources to do their own R&D and invest heavily in their own growth. And you can bet they’ll be looking very closely at what they can learn from the social sector.

Most of all, what the Big Society needs is an accountable design process for the project, in which all of us can participate in the debate about what is needed, what can be done, and who is responsible for making it happen. There are many things the government can do to help make the Big Society happen, but they need to listen to all the people involved, both online and via local community networks, and work with us to solve these problems, either by taking action themselves or giving their backing to others to do what is needed. Unless we have an open, critical debate about the practical steps needed, facilitated by democratically-accountable institutions and conducted in a transparent and constructive way, the whole project is in danger of becoming nothing more than a small handful of people sat in closed rooms telling stories about how everything is getting better, while outside things go from bad to worse.

11 Comments | business, communities, mindapples, Sociability, Social design | Permalink
Posted by Andy Gibson

New Public Thinkers: My Nominations

10 December, 2010

My good friend and intellectual scratching post Dougald Hine has started a conversation here to identify the next generation of public thinkers, and has invited me to be part of it. Here’s what Dougald says:

“Radio 3 is currently looking for “a new generation of public intellectuals”. You can apply here – except that to be eligible, you must be studying or working inside a university. Now, call me self-interested, but by this criterion, the likes of John Berger or a young Karl Polanyi would fall through their net. I’m not comparing myself to those remarkable men. But as someone whose work gets cited by academics in a range of disciplines and is, I hope, beginning to make some impression in the public sphere, I’m disappointed to be excluded from consideration.

This isn’t just about me, though – there’s a whole network of people I’m aware of in the UK and beyond who are doing substantial new thinking from outside of academia – often in close and constructive dialogue with those operating from inside university departments. The way Radio 3 and the AHRC are approaching this project is going to miss out on a huge amount of the emerging intellectual culture of our generation – many of whose brightest minds saw what was happening to academia and chose to do our thinking elsewhere.

I’ve written to Roger Wright, the controller of Radio 3, telling him this and inviting him to redress the balance. To help him, I’d like you to nominate your own choice of “new public thinkers” from outside of the university walls.”

It’s a compelling argument, and one which I wholeheartedly support. I have nothing against the academic world, having worked with many academics over the years including on Social by Social, but ever since my School of Everything days I have been convinced of the importance of breaking learning out of institutions and embedding it into society, and of the huge intellectual value created outside the academic world. And as one commenter pointed out, it seems odd that Radio 3′s criteria would actually exclude Antonio Gramsci, inventor of the term “public intellectual”.

Dougald has very flatteringly nominated me as one of his choices, prompting a flurry of blogging and tweeting from me as I try to live up to the moniker! So now here are my three initial nominations, although I’m sure I’ll think of more later. Interestingly, they’re all people who do things rather than write or talk about them, which perhaps reflects my growing belief that ideas are worth far more if they’ve been tried out in practice. So here goes…

Dougald himself – obviously I should return the favour, but over many years of collaborating with Dougald he’s been consistently years ahead of public discourse, introducing me to Ivan Illich when we were dreaming up School of Everything, writing about economic collapse long before the mainstream had the courage to do so, and creating new models for living and working which I believe will help shape the future of society for years to come.
Charles Armstrong – an entrepreneur by profession, Charles brings his understanding of ethnography and technology together to create new tools and infrastructure to help us live better, and has som incredibly smart ideas about networks, crowdfunding and the future of business and society. I’m nominating him particularly for his work on emergent democracy and the brilliant One Click Orgs which is introducing democratic structures into the corporate world.
Tessy Britton – another long-term collaborator of mine, I could nominate Tessy for the work she has done on learning and personal development which has shaped our work together on Mindapples. However, I’m particularly nominating her for her incredible work on Social Spaces, including the wonderful book Hand Made, and her bold action-research project of the Travelling Pantry, touring the country to test her ideas out in practice. Many PhDs have been awarded for far less.

So, who are your nominations? Please name your choices on your own blogs or webspaces, link back to Dougald’s post, and invite your friends to do the same. Let’s see what interesting people emerge…

1 Comment | Andy Gibson, blogs, collaboration, invention, learning, mindapples, School of Everything, Sociability, Social design, social projects | Permalink
Posted by Andy Gibson

Hand Made Communities

25 September, 2010

I settled down this morning to have a proper read-through of my dear friend Tessy Britton’s extraordinary new book, Hand Made, and feel inspired to write a post about it. In fact, two posts – you can see my thoughts on it from an individual and health perspective over here.

Inspired is the perfect word for this book actually: a collection of hand-picked stories from all manner of collaborative and creative projects the world over, which collectively represent an “emergent new community culture”. From more familiar examples like The Big Lunch, to lesser-known gems like Maurice Small’s Community Gardens project, and one of my favourite projects ever, Jerry Stein’s Learning Dreams (disclosure: Mindapples is also included), Tessy has unearthed an amazing set of stories of creative, positive projects that are bringing people together and building connection and community in startlingly effective new ways.

Seen collectively, the projects tell a story of a new model for community-development – or perhaps an old one that we have somehow forgotten. They are all positive, constructive and creative, based on people designing and building the world they want to live in, and finding others to join them in this work. They route around existing systems and do it themselves, using the assets they find in their communities to build and strengthen their communities. And most importantly, they all start from individuals taking immediate action to shape the world around them and change things for the better. Hand Made is a book that reminds us we have far more control than we think over the world around us, and shows us that the best way to engage people is to help them do what they want, and build what they need.

Everyone seems to be talking about “community” at the moment, particularly in the context of the “big society” – and there is much that can be learnt by policy-makers from this humble little book. If the Government is serious about supporting and nurturing community development, it needs to build an infrastructure and a supporting culture for the kind of creative, inspired people – what David Barrie calls the ‘militant optimists’ – that are featured in Hand Made. We need to build a cultural and economic context in which human-centred, positive, creative projects like these can thrive and grow, without telling people what to do or what they need. This will take a serious reinvention of the culture and mechanics of government. As Tessy observes in her introduction, “our existing systems can supress creativity and [attract] individuals with management mindsets rather than including essential creative or community-building ones”. Someone told me recently that the policy world doesn’t understand humanity, it only understands statistics, and community-building is human work. It’s easy to forget that when you spend all your time looking at the big picture.

I’ve been reading Visa founder Dee Hock’s extraordinary autobiography One From Many, about which more in future posts. His definition of community particularly appealed to me: “the essence of community, its very heart and soul, is the nonmonetary exchange of value. The things we do and the things we share because we care for others, and for the good of place.” Community is relentlessly, unapologetically voluntary. It does not correspond to the tools of the state, the mechanics of the economy or the mindset of management. In Dee’s words: “It arises from deep, intuitive understanding that self-interest is inseparably connected to community interest; that individual good is inseparable from the good of the whole”. You can’t build this common interest – this “community” – through top-down commands and centralised management: all you can do is create the conditions for growth and support what people want to do.

This isn’t the harsh world of the open market though. This is not a free-for-all in which the state rolls back and a thousand entrepreneurial flowers bloom: this is about creating a nurturing, managed space in which the projects and people who are enriching our lives and strengthening our communities are supported and cared for. Community development of the type described in Hand Made does not take place in the wild, competitive scramble of the jungle; but nor can it be found in the safe, highly-regulated, controlled worlds of the zoo or the factory. Instead, it is found in the garden, the managed space where the conditions for growth are carefully maintained, but growth itself is not controlled. When building digital communities, or developing Mindapples, I have developed a habit of saying to myself: you can’t make flowers grow faster by shouting at them. Gardening is not an industrial process: it is far more powerful than that, and much, much messier.

If this Government is serious about stepping back and allowing communties to take more control of their destinies, first it must accept that its role is to support people without commanding them, and protect them without controlling them. Its role is, in short, to serve – and let us lead.

1 Comment | collaboration, communities, mindapples, Sociability, Social by Social, Social design, social projects | Tagged: Andy Gibson, big society, community, gardening, mindapples, policy, society, volunteering | Permalink
Posted by Andy Gibson

Some thoughts on facilitation

5 September, 2010

Gosh, what a long time it’s been since my last post. I’ve been busy over here developing Mindapples(check out our lovely new website, as funded by UnLtd and Nominet Trust), and also doing various writing pieces which will hopefully see the light of day soon.

Meanwhile, I’ve also been doing more facilitation and speaking work lately, and it’s been a while since I posted anything about that side of my and Sociability’s work. I’ve done a fair bit of work with the amazing The People Speak over the years, and I recently spoke to my good friend Saul Albert there about facilitation as part of their research project into the subject. Here’s what I said in response to his questions:

Saul: What is the first issue on your mind when you have to facilitate a highly diverse group?

Andy: People are often very suspicious of the facilitation process. They have their own agendas, and want to know immediately that the process will accommodate them. People come into the room with clear ideas about what they want to achieve, they want to see whether the day will give them that opportunity. So I’m mainly trying to read the room, get a sense of where people are at emotionally and intellectually, how happy they look about being there, and how vocal they will be if they feel the event isn’t meeting their needs. Figuring out why everybody is there is the first job of any facilitator, and speaker for that matter, and it’s an easy one to miss.

Saul: How did you deal with this?

I usually begin by stating my agenda very clearly, what I’m there to do and what I want to get out it myself, personally. Making it personal to me is very important: I am just one person and what I want is just one of many voices, so if I claim to be an authority or representative of the establishment, I deny people the space to claim the event for themselves.

After that, I’m really open about asking each person/group what their agendas are. I don’t necessarily expect answers, but by creating a space where people feel able to say that the process isn’t meeting their needs, people feel that they can articulate their critique immediately, that there’s a space where they can be critical if they need to be. This means they don’t sit there waiting for things to come up that they can bend into a critique. They say their piece, then they kind of forget about it and get on with the discussion. As long as people know they can influence the agenda if they need to, and they trust me to be true to that commitment, then they can relax and engage.

This might sounds strange, but there’s also an important element of amateurishness involved. If I’m too slick then people feel they can’t shape the structure, they become afraid of “getting it wrong”. By stepping out front and being human, even making a few little, light-hearted mistakes, I give people the confidence to step forward and contribute. It’s very important to step into the role of leader, and hold uncertainty.

Saul: Who do you know who does this that you admire? And what other techniques / technologies do you know of?

Johnny Moore does a lot of work in this field and I like his style. He’s very explicit about what the process will be, what will happen and how it will work, so people can understand whether it will meet their needs, get over that question and then get on with it. He’s quite rigorous about getting clarity on structure, which is an important thing for me to remember to do too.

Theres also the unconference approach where there’s no plan, and if you’re not getting much out of it, it’s your fault! But you don’t really learn very much in this situation, and I think people often end up having the same conversations they’d be having anyway – it’s nobody’s job to bring any fresh content to the party.

Saul: At your events, is facilitation all your responsibility? Who else shares that responsibility?

In one particular example where I felt this worked well, I had an ‘assistant’. She was actually my client for the event, a part of the development team of the organisation, so like me, she was interested in everything working well. I gave her the task of taking notes to make sure that everything was recorded, which she did brilliantly. She sat with a laptop and wrote up notes on a projector for everyone to see. The audience could see whether their points were making it into the notes, and I would also keep an eye on them and when I saw something important that hadn’t been noted, I’d bring people’s attention to it and make sure it was included.

The interaction between what’s happening and how it’s documented is really important, because it’s how people become part of the official chronicle: they need to feel that history is including them.

Saul and the team at The People Speak are evolving the art of facilitation all the time, and I really enjoy working with them because for my money they’re the only people who really know how to let a crowd run an event for itself. If you’d like them, or Sociability, to run one of your events, drop me a line at andy[at]sociability.org.uk.

Q: What is the first issue on your mind when you have to facilitate a highly diverse group?

- People are often very suspicious of the facilitation process.
- They have their own agendas, and want to know immediately that the process will accommodate them. People come into the room with clear ideas about what they would achieve, they want to see whether the day will give them that opportunity.

Q :How did you deal with this?

I start off by naming my agenda very clearly, then I'm really open about asking each person/group what their agendas are.

By not expecting answers, by just creating a space where people feel able to
say that the process isn't meeting their needs people feel that they can
articulate their critique immediately, they feel there's a space where they can
be critical. This means they don't sit there waiting for things to come up that
they can bend into a critique. They say their piece, then they kind of forget
about it and get on with the discussion.

There's also an important element of amatuerishness. Not being too slick means
people feel they can shape the structure. It's very important to step into the
role of leader, and hold uncertainty.

Q: Who do you know who does this that you admire? And what other techniques / technologies do you know of?

Johnny Moore who does a lot of work with the RSA.

He's very explicit about what the process will be, what will happen and how it
will work, so people can understand whether it will meet their needs, get over
that question and then get on with it.

Theres also the unconference approach where there's no plan, and if you're not
getting much out of it, it's your fault! But you don't really learn very much
in this situation, and tend to have the same conversations you'd be having
anyway - nobody brings content to the party.

Q: At your events, is facilitation all your responsibility? Who else shares that responsibility?

In the example I was thinking of, I had an assistant, who was also my client
(internal to the commissioning organisation). She sat with a laptop and wrote
up notes on a projector for everyone to see.

Like me, she was interested in everything working well. I gave her the task of
taking notes to make sure that everything was recorded, which she did really
well. I would also keep an eye on the notes and when I saw something that
hadn't been noted, I'd bring people's attention to it and make sure it was noted.

The interaction between what's happening and how it's documented is important
so people see how they become part of the official chronicle: they need to feel
that history is including them.

Leave a Comment » | Andy Gibson, events, Sociability | Permalink
Posted by Andy Gibson

Local by Social published

16 March, 2010

I’m pleased to announce that Local by Social, my new policy pamphlet about government and social media, was published today by the Improvement and Development Agency and NESTA.

Social media is changing the world in which we work, socialise and govern. From Twitter to eBay, Facebook to YouTube, new tools are emerging every year that place the connecting power of the internet in the hands of every one of us.

In this context, the expectations on councils to engage, work openly, be accountable and move more quickly on issues are growing. Meanwhile, councils are facing the biggest cuts in spending in the post-war period and are being asked to do more with less just as demands from local people are rising. Higher expectations combined with drastically fewer resources make the imperative to innovate critical. A new set of tools is needed to meet this challenge.

The pamphlet outlines how local authorities can use social media to achieve more for less. It also highlights the risk to councils if they ignore the technological advances of social media and the people using them, and the importance of government working sensitively with the community groups and social enterprises who are developing great new projects in this space, which is rather timely given the current MyPolice saga. It’s designed to be read alongside our 2009 book Social by Social which can also be downloaded from the Social by Social website.

You can download the pamphlet from IDeA’s site now, and also discuss the content on the Social by Social network too. There are some more links and examples on the IDeA website too, and printed copies will be available from NESTA and IDeA shortly.

Leave a Comment » | Andy Gibson, communities, Sociability, social projects, web 2.0 | Tagged: Andy Gibson, local by social, local government, policy, Social by Social, social media, sxs | Permalink
Posted by Andy Gibson

Activity round-up for October

26 October, 2009

Consistency has never been one of my strongest points, and consistency of blog posting especially. I’ve had quite a lot of things going on lately which merit a post though, so here are a few of the headlines.

The main thing to announce is that Social by Social is now in print and also available to download in PDF at socialbysocial.com. It’s a detailed practical guide to using social technology for social impact, and it’s intended to be especially useful for civil servants, social entrepreneurs and campaigners. It lists the best software to use, explains how to use digital tools to engage communities, and tells some stories of the what happens if you do. Thanks to contributors like Euan Semple, Steve Bridger, Dominic Campbell and many more.

My co-authors Amy Sample Ward, David Wilcox and I have also decided to put our ideas into practice by building an online community of people who are using social technology for social good. If you’re involved in trying these tools out, sign up to the SxS Network at socialbysocial.net and connect with others in this field, share best practice – and get personal advice from us too.

Mindapples is progressing well. Tom, Ana, Sangeet and I have been working on a new brand and a new website and we’ll have something ready for alpha testing next month ready for a beefed up PR campaign in December. The team is growing and we’ve been analysing the results to produce some interesting stories for public consumption. The next step is to secure some seed funding to accelerate the project, so please do introduce us to anyone who wants to fund public mental health education programmes. Read more on mindapples.org.

There’s lots going on at School of Everything too. This month we’ve launched School of Everything Gifts, which means you can buy your loved ones some lessons with hand-picked teachers in anything from breadmaking to Twitter lessons (with personal tutoring from yours truly).

And finally, I’m very pleased to be working with Futuregov on a consultancy project for the DCLG on ePetitions. We’re writing some data standards for all local government petitions systems to ensure our collective efforts to call the Government to account are processed and shared smoothly. More on how to get involved with that on the Futuregov blog.

So, lots happening, especially in my favourite areas of education, democracy and mental health. There’s more, including fun (and occasionally cheesy) things going on with the Courvoisier Future 500, plus interesting plotting with Luke Nicholson at Kept, and some new writing projects in the pipeline. Watch this space for more, when I have time to post.

In the meantime, a little plug for my friends at Castle Galeazza, where I will be spending a few days this weekend to unwind. Reading retreats in rural Italy – the perfect antidote to all this high-tech sociable London living.

Leave a Comment » | Andy Gibson, mindapples, School of Everything, Sociability, Social by Social, social projects | Tagged: dclg, eptitions, futuregov, gifts, learning, mental health, mindapples, socialbysocial, soe, sxs, twitter | Permalink
Posted by Andy Gibson

Announcing Social by Social

7 July, 2009

Yesterday I was at the Reboot Britain conference to launch Social by Social – my first book, co-authored with David Wilcox, Amy Sample Ward and Nigel Courtney and Clive Holtham of Cass Business School.

The book, which was commissioned by Nesta and published by Openmute, is a practical guide to how to make use of the amazing opportunities of social and digital technologies for social impact. We’ve collected the most useful resources around and woven them together with some inspiring stories, practical advice and thoughts on the future.

The book is aimed at anyone working in the public or third sectors, plus campaigners, community groups and even concerned citizens. It’s 250 pages of practical advice and reference materials, and it’s available to buy here for just £7.99.

We’ve also released all the content free online under a Creative Commons license. Read and download it, add your comments and remix it for your own purposes now at www.socialbysocial.com. We want you all to make use of these resources in your projects and consultancy work, so as many people find out about these technologies and what they can do as possible.

After the launch itself, David Wilcox and Drew Mackie ran another version of the Social by Social Game, which introduces people to new technologies and helps them develop their own social by social projects. If you’d like us to run a similar event in your organisation, or if you’d like more tailored advice, please drop me a line.

2 Comments | Andy Gibson, Sociability, Social by Social, social projects | Tagged: book, education, nesta, reboot britain, Social by Social, social media, sxs | Permalink
Posted by Andy Gibson

Community Consultancy

11 May, 2009

I’m looking for a research intern to help me develop Mindapples and other Sociability projects, so I wanted to know where I should post the opportunity to attract a bright, enthusiastic graduate (if you know anyone, please let me know).

Rather than trawl the web looking for good sites and hunting out advice in forums and social enterprise communities, I twittered the question to see what my friends and contacts would suggest. Almost immediately, here’s what I got back:

tomstafford@gandy mindhacks.com could do you a shout out if you’d like

adamrothwell@gandy W4MP works really rather well for us, even though we’re not (err) an MP…

tomnixon@gandy Brighton and Sussex unis would both be v. happy to talk to you and help you find a graduate

noelitoRT @gandy looking for a bright, enthusiastic graduate to be my research intern on @Mindapples and other projects.

And because my Twitter is linked to my Facebook status too, I also got these responses through Facebook:

Aly Ripo at 13:14 on 11 May
arts jobs
Imran Khan at 14:09 on 11 May
w4mp?
Anthony McCann at 17:38 on 11 May
www.jobs.ac.uk

Great stuff – thanks to everyone for providing such valuable advice and offering to help, you’ve solved my problem perfectly.

So what’s just happened there? It’s the sort of knowledge that isn’t quite worth paying a consultant for, but which is still incredibly important when building an organisation. Traditionally you might get it from peers, mentors and other people in similar situations; you could also get it from Yahoo Answers, LinkedIn Q&As or potentially School of Everything. But Twitter is simpler and quicker than talking offline, more personal than the normal online solutions and well-suited to the tiny drip-feed of questions that comes with running a business. It’s not a replacement for these other tools, or for mentoring, training or consultancy. It’s something new, or rather a scalable version of something old: a peergroup of fellow professional supporting each other.

I have around 500 followers, plus various overlapping Facebook friends – not many in the grand scheme of things but they’re generally quality people who know their stuff and with whom I have genuine relationships. They didn’t cost me anything to acquire except time in being friendly and creating valuable content, and now they provide me with free consultancy that is worth a huge amount to me and my projects. In return I help people out and the whole ‘economy’ seems healthy and mutually beneficial.

The point is, there’s far more to Twitter (and Facebook) than brand awareness and self-promotion. In engaging with a community of peers, I gain not just a media channel but an educational resource too. Much like a guild or professional association, Twitter allows me to build my own network of specialists with whom I share knowledge and swap industry insights. It allows me to build my own personal “guild” directed entirely to the skills and industries that interest me. They can teach me how to do my job better, whatever my job happens to be today.

So the next question is, how can you put a value on that? And the question after that is, why on earth isn’t your business on Twitter?

2 Comments | Andy Gibson, communities, Sociability, Social by Social, social projects, web 2.0 | Tagged: consultancy, education, Facebook, guilds, schoolofeverything, tweech, twitter | Permalink
Posted by Andy Gibson

Andy Gibson explains Mindapples.org

16 February, 2009

Thought it worth reblogging this from Mindapples.org.

Craig at the O’Reilly GMT blog has very kindly posted a video interview with me explaining the Mindapples project and talking a bit about how far we’ve got.

He caught me on the hop a bit: no time to do my hair, although I did manage to dress up a bit.

Here’s the video from YouTube below. Please do reblog it, Twitter it and send it round to friends and associates, and help us get a bit more attention.