Behavioural publishing

8 October, 2008

Mindapples is coming along nicely (hence my silence here – sorry, too many blogs…), and whilst explaining the project to people I keep finding myself pushing the concept of ‘behavioural publishing’. So I thought I’d better think out loud and try to explain what I mean.

Mindapples asks a question that people want to know the answer to, and gives them a platform to share their answers in public. The idea is to encourage everyone to take more care of their minds, simply by publishing what people are already doing. The site doesn’t help you ‘do’ anything in a practical sense. All it does (or at least will do once we’ve built a better website) is publish the behaviours that we want to see more of. And I think that, simply by publishing these behaviours, we can create more of them.

As well as helping us practically to perform tasks, the web can also give us the inspiration to do things that we didn’t previously feel were possible. For example, School of Everything provides a set of tools to help people organise their learning and find new students near them. But as my friend Stowe says, “the presence of the tool implies a permission to behave in a certain way.” By building a website that helps everyone become a teacher, we want to show everyone that they have something to teach. Or to use another example, Flickr doesn’t help you take photos, but by publishing the photos of millions of photographers it gives us all permission to be a photographer too.

So if there is a behaviour you want to encourage – be that social care, photography, knitting or democracy -
rather than leaping straight into building complex tools to help people do it, why not find where it’s happening already and share it with the world? If you can rally the people together who want it to happen and tell their stories, maybe they’ll build the tools for you.


SI Camp: The Movie

25 April, 2008

Social Innovation Camp: the Movie is now online, courtesy of our friends at The People Speak:

Feeling incredibly inspired now. We must do it again!

(I don’t really think the truth is overrated by the way…)


From the frontline… Social Innovation Camp

5 April, 2008

Long day at SI Camp (particularly long after the opening party last night), but there’s some really fascinating stuff being developed here. Lots of great people have turned out to help, and the buzz is fantastic here.

I’ve been dividing my time between Stuffshare, Barcode Wikipedia and Personal Development Reports, working with John Grant and others to help the teams define their propositions, focus their efforts and create compelling ways of explaining what they do. The potential for all three are huge, particularly the barcode guys who have such a simple idea but the potential to completely transform the consumer marketplace. I’m also having a lot of fun thinking up new names for them all.

On the way we’ve been creating lots of entertaining new buzzwords for what social technology does. I’m enjoying David Wilcox’s new “social reporter” meme, and the cheekiness of attempting “market transformation”, but my favourite so far is “behavioural publishing” – for when it’s not about enabling new behaviours, it’s about using technology to show what’s already happening and encourage more of it. What behaviours of yours would you like to “publish”? Lots of fun to be had with this one.

Off home to relax now in preparation for another intense day of camping tomorrow. I plan to spend tomorrow morning interrogating each of the teams on their business models and 5-minute pitches, ready for the final show and tell in the afternoon. I wonder who’ll win…?


Too much technology, too much innovation

30 March, 2008

This cracking piece about innovation on BNET got Dugg recently and deserves a share. Whether it’s replacing car keys with complex wireless authentication technologies, or grafting endless functionality onto otherwise perfectly usable software – innovation is becoming synonymous with new things you can do, rather than doing what you want more easily.

It reminds me of something I used to ask a few years back: how come in science fiction, everything works perfectly? Hover cars don’t break down, phasers don’t need rebooting, spaceships don’t get stuck. Technology is often presented to us as this unstoppable force that will make our lives so much easier. But for every finger-print ID door lock, there is a team of fingerprint ID door lock service engineers; for every automated grocery reordering system, there is a pile of misordered vegetables rotting in the distribution centre; for every matter transporter there will be a matter transportation workers union. The more technology we have, the more humans we need to make it work.

This week I’ve got Social Innovation Camp, followed by Disruptive Social Innovators, and then an RSA “civic innovation” event, not to mention chats with about a hundred people with “social” and “innovation” in the job/business names. Meanwhile everyone from DIUS to Channel 4 is talking about supporting innovation and the Innovation Nation. We’re in danger of overdosing, elevating the new above the useful and throwing away past successes. And more importantly, we risk elevating the technology, the “innovations”, above the users themselves.

A line in Clay Shirky’s recent Q&A at the RSA comes to mind (slightly paraphrased): “It’s not about novelty, but ubiquity. If you are looking for social scale change, it’s adoption.”

Social progress is often about making more widespread use of what works already, not just putting new things in their place. Car keys work perfectly well, thanks: they’re cheap and robust, they never need upgrading, and most importantly, everyone can use them.

So let’s focus our energies on making simple, easily-supportable things that everyone can use, and spreading the behaviours and technologies that already work. And fewer hoverboots please. (Although having said that, this is waaaaay cool…)


Freeschool Tools

13 March, 2008

I’ve been rambling on about Freeschools again. Here’s me yesterday explaining how to turn any community into a school by the simple application of a few post-its and a bit of enthusiasm…

Thanks to the ever-sociable David Wilcox for the video, and for his excellent accompanying blog post. And why not join the Sociability Freeschool on our new experimental freeschools site? Let me know what you think of it, and what you could teach me.


Freeschools

27 January, 2008

Here’s a video of a talk I did for my friend and Sociability Associate Saul Albert back in October, explaining my Freeschools project. It’s a bit long and more than a little rambling, but some of you might find it interesting, if only for the fluffiness of my hair.

It picks up from about 7 minutes in. (There’s also a transcript and some interesting marginal discussions on our Freeschool Commentpress site.)

The Freeschools concept is my favourite “social technology” project right now because it’s so simple. Through the simple application of two colours of post-it notes and some simple “social software”, it is possible to turn any group of people into a learning network. We’re starting to spread this concept via the School of Everything now, and already people are beginning to run these evenings all around the country. If you’d like to have a go at starting your own freeschool, the instructions are here.

The Freeschool concept is based on the experiments of the Palo Alto Free U, on which the School of Everything is based and which I explain a little in the talk. You can see a Freeschool experiment in action in the second half of the video. I think as a social research project, it demonstrates two very important things: firstly, all people need to begin sharing their skills is a clear process for sharing what they know, and what they need; and secondly, you never know what people know.

Freeschools are more than just experiments for me though, they are a good example of an emerging methodology for designing social interactions, once called “social engineering” but which might now be termed social design. In modelling processes for constructing interactive software applications, we are discovering new ways to model all the other interactions in our lives too.

In each strand of my work at the moment, my underlying purpose seems to be to reduce what we’re doing to the simplest format possible. For the RSA Networks we reduced the process of incubating projects to “propose -> discuss -> support“. For Croydon Council last week I was modelling citizen-led campaigning as “Be heard. Get involved. Make change.” My colleague Mary recently reduced the process of a peer-to-peer project support group to “what are you doing, and what do you need help with?

It may feel like oversimplification, human interactions are surely too rich to really be defined in such crude terms. But that’s the joy of complex systems: a few simple rules can have huge and unpredictable consequences. After all, Go is a very simple game. So is football for that matter. Freeschools are a very simple idea, but their potential for impact is complex and far-reaching. And most importantly, they demonstrate that you don’t need the internet to have social technology.


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