Most businesses talk like robots and don’t know how to listen.
We want to change all that.
Social media and other new technologies have given businesses powerful new channels to connect with their customers, staff and supporters, but they bring challenges too.
The businesses that are deriving most value from digital are those that can create a genuine human connection with their audience – but too often companies struggle to talk authentically and respond promptly to the needs of their customers. Those that remain alienated from the people on whom they rely will soon find themselves struggling against their more “social” competitors.
This is not just a challenge for marketing departments, but an organisation-wide question. Communications is now about far beyond pushing products and serving customers, it is about how businesses involve their staff, customers, supporters and critics in delivering and marketing their products.
In this networked world, organisations don’t need a marketing strategy, they need a social strategy.
We’ve helped some of the largest organisations in the UK get more connected to the people who matter to them. Our own projects have consistently hit national press stories, reached thousands of people online, and attracted praise and endorsements from fans and experts alike. Our spin-off venture Mindapples has become one of the most successful public health campaigns in recent years, School of Everything reaches tens of thousands of people every month, and our collaborators have developed their own projects to engage communities and start powerful new conversations.
So if you want help finding your voice, creating campaigns that stick, and growing your audience in the social age, contact us now to build a package that suits your needs.