Sociability

Sociability is a specialist consultancy with a deep practical knowledge of social media for social impact. Our consultants work in the field on cutting edge social innovation projects, and advise organisations based on their practical experience as well as our rigorous evidence base. Our business is founded on relationships, not on a replicable model that we churn out each time. So if you want personal, tailored consultancy advice from the leading specialists in the field, give us a call.

• We are research-led and evidence based, drawing on our own bespoke research into the latest developments in the field, and our own action research developing innovations in practice, to deliver high-quality, grounded advice that decision-makers can trust.
  
• It’s not just technology. We approach problems from a human perspective and apply technology where it is needed – which means that in some situations we may advise you to steer clear of technology altogether and save your money for some real life events.
• We keep things simple. The best social technology projects are usually based on very simple ideas. We can conduct extensive research and write detailed reports if that’s what you need – but we can also probably tell you 70% of what you need to know over lunch after a few good conversations with the right people.
• We offer practical advice based on our own experiences of using social technologies in commercial projects and social enterprises, and developing our own successful innovations.
• A social conscience. We are a values-led organisation and we’re committed to using social technology for social good. If you need help and your project could have genuine social impact, we’ll go the extra mile to help you out. Although of course, we’ve all got to eat….

We’re passionate about what we do and we genuinely want to help. Our mission is to transform the social sector through technology, to deliver more impact for less costs, involving stakeholders and beneficiaries wherever possible.

What’s in a name?
Our work is inspired by a belief that human sociability is the real driver behind teamwork, collaboration, social networking and the “web 2.0″ phenomenon. People naturally seek interactions with others, professionally, personally, romantically, intellectually – they just need the space and the means to interact. Technology is putting people in touch with each other, but it is those people’s sociability that is creating the opportunities for incredible new reach and impact. Understanding these social interactions is the key to understanding modern business models, marketing theory, collaboration techniques and even the organisations themselves. As the Cluetrain Manifesto once stated, “these markets are conversations”. Sociability is rooted in a deep understanding of these social and cultural interactions – because once you understand them, the technology is easy.

• We offer practical advice based on our own experiences of using social technologies in commercial projects and social enterprises, and developing our own successful innovations.